18th February 2020
Calvin Klein Underwear are excited to reveal the new CK ONE underwear collection and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.”
The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. including staple wardrobe pieces with genderless appeal. A tribute to individuality and the freedom of self-expression, the campaign features an all-star cast.
The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions.