27th November 2019
Makeup range Shakeup Cosmetics launches exclusively at Harvey Nichols Birmingham, offering a collection of innovative products aimed specifically at men.
Founders and twin brothers Jake and Shane Carnell Xu have devised tinted moisturisers, concealers and a volumising lip gel for masculine complexions that are all vegan-friendly and alcohol free. Each one is designed to be simple and practical to use; combine clinically proven benefits with high-performance cosmetic features; and are multi-functional and highly effective.
Because testosterone stimulation makes a man’s skin 20-25% thicker than their female counterparts and extra sebum production can mean it is oilier, the idea behind Shakeup is to offer male consumers subtle, bespoke formulas that give a natural finish for healthy and fresh-looking skin.
The SPF 15 Eye Eye Captain Under-Eye Concealer, £20, reduces the appearance of dark circles and puffiness and is available in three colour-correcting shades. Simply apply directly to the under eye area and to any blemishes, evenly spreading to cover the skin, before blending with the fingertips to blend. It can be layered in areas that need additional coverage.
The Let’s Face It BB Tinted Moisturiser, £25, evens and brightens skin tone and covers blemishes. With an SPF20 and available in three shades, it’s suitable for all skin types and contains vitamin E – an effective antioxidant – peppermint and eucalyptus oil to cool and freshen.
And the Lip Life to the Full Volumising Lip Gel, £12, boasts a non-greasy finish to makes lips look and feel more plumped and firmer. The hyaluronic acid, tri-peptide, macadamia nut oil and cocoa butter soothe dry and sensitive skin while the plant-derived active ingredients make lips appear more defined.
The Shakeup Cosmetics range is available in store at Harvey Nichols Birmingham and online at harveynichols.com.