21st August 2018
Dark shades of blue and red combine with oral chinoiserie in the new campaign to launch Paul Smith’s autumn/winter ’18 collection.
The mood of the new campaign is darkly romantic. Inspiration is taken from Nick Cave, Dutch still life painting and 1970s British films such as Performance.
With tailoring forever at the heart of Paul Smith, the campaign focuses attention on sharply cut suits and wool overcoats, presented in bold colours and strong check patterns. Length is accentuated in this season’s outerwear. The timeless Epsom coat, cut from traditional English cloth, is given an unexpected burst of vibrancy with deep red or vibrant turquoise.
Women’s tailoring is relaxed but has form. Suit jackets are deconstructed, yet always follows the female figure, hugging the waist to give a naturally con dent shape that is never masculine.
See more in-store.