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19th September 2019

Mix It Up! Harvey Nichols Launches Own Label Mixed Cocktail Range

Harvey Nichols Birmingham has launched its first ever range of pre-mixed cocktails in three classic styles, perfect for parties or fuss-free drinks in with friends.

The new collection features ready-to-pour favourites – Old Fashioned, Vesper Martini and Negroni – with prices starting from £6.

The Harvey Nichols Old Fashioned has been created using woody Old Forester Kentucky straight bourbon whiskey, Fee’s Brother’s aromatic bitters, orange oil and muscovado sugar. Perfectly balanced in flavour, simply serve over ice with a slice of orange or twist of peel to garnish.

The Harvey Nichols Vesper Martini, known as James Bond’s favourite drink, is handcrafted using Portobello Road gin, Fair vodka, Lillet Blanc and a dash of lemon oil. Serve ice-cold in a chilled Martini glass and garnish with a thin slice of lemon peel.

And the Harvey Nichols Negroni has been made in small batches using Portobello Road gin, Italian sweet vermouth and Campari, all of which have been mixed and delicately stirred by hand. Serve in a rocks glass over plenty of ice and add a twist of orange peel or a slice of orange to garnish.

Rob Graves, Head of Food & Beverage Buying at Harvey Nichols, explains: “We are thrilled to be adding a range of pre-mixed cocktails to our Own Label spirit category. After months of testing to create the perfect flavour profiles of three classics, we are very happy with the outcome. We have also been working on a fourth cocktail, a festive Blood Orange and Clove Negroni that will be launching at Christmas.”

The pre-mixed cocktails are available now from the Wine Shop at the luxury Mailbox store, priced at £6 (for a 100ml one serving) or £35 (for 700ml, approximately seven servings).