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22nd October 2015

Mailbox unveils the future of luxury retail in Birmingham

Our iconic Urban Room has been unveiled today as we celebrate a major milestone in the two year redevelopment of the Mailbox.

The transformation of the Mailbox began in 2013 and has seen a complete reinvention of the retail environment. The new vision has been shaped by extensive customer feedback and focus groups, guiding the creation of a haven for luxury shopping in the region, and offering a unique collection of international and national brands alongside high-end independents and designer pop-up retail.

The redevelopment has seen Harvey Nichols relocate to the centre of the Mailbox and open a remarkable new 45,000 sq ft concept store, in addition to attracting a premium leisure offer including luxury cinema operator, Everyman Cinemas, and independent bars and restaurants, Gas Street Social and Aluna.

The unveiling of the skylit Urban Room marks the biggest milestone to date. Designed by Stirling Prize winning architects, Stanton Williams, the Urban Room features luxurious seating and finishes, creating a beautiful space for shoppers to enjoy during the day and an impressive destination for Birmingham’s events, exhibitions and social activities after retail hours.

The Urban Room is home to a line-up of luxury retailers including BOSS, Calvin Klein, Tommy Hilfiger, Gieves & Hawkes, LK Bennett and Daniel Footwear. Armani Collezioni and Jaeger are set to open at the Mailbox in early 2016 alongside Kitchen Gallery and a host of other retail and F&B brands.

Castle Fine Art has opened a new gallery specialising in original and hand signed limited edition works, alongside exclusive pop-up stores from premium male fashion brand East Club and designer children’s boutique, Cloudo Kids. They join established names including Toni & Guy, Nicky Clarke and the destination’s popular bars, restaurants and hotels.

The unveiling of the Urban Room marks the start of a weekend of events to celebrate a new era for the Mailbox and the huge physical transformation of the space. Inspired by the creative campaign Life Made Beautiful, the weekend will feature specially commissioned dance from acclaimed choreographer, Rosie Kay, live musical performances from Birmingham Conservatoire and 100 Beautiful Moments set to surprise shoppers.

Running throughout Saturday 24th and Sunday 25th October, the Mailbox Sessions will showcase the very best of the Mailbox from fashion and style to interactive cocktail and canapé demonstrations.

A pop up exhibition in conjunction with Birmingham Royal Ballet features portraits from celebrated photographer, Marta Kochanek, alongside a display of stunning photography from A level students at Solihull School.

For a taster of Life Made Beautiful watch our new short films here: https://youtu.be/FVvlkzV1nv8.

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