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24th January 2020

Industry First Safety Feature At Q-Park Birmingham

Q-Park are delighted to launch a partnership with MotaGoGo who have installed an innovative tyre tread scanner allowing customers to receive a free tyre check when they visit the Mailbox car park in Birmingham city centre.

Motorists simply drive over a very small ramp as they exit the car park and the scanner automatically reads the tyre condition. Q-Parkers are then able to visit the Q-Park Rewards app or via the MotoGoGo website and simply enter the vehicle registration to view the condition of the tyre including the tread and if required purchase their tyre replacements all within the service.

Q-Park Mailbox is a multi-functional safe and secure car park in the city and attracts nearly half a million cars each year. Since taking over the car park in 2018 Q-Park have made extensive improvements to modernise the facility including lighting replacements, new floor coating and state of the art parking equipment. This latest innovation is the result of Q-Park’s passion to be at the leading edge of technological developments in the parking market.

MotaGoGo is a service offered by Sigmavision who are an original equipment manufacturer with world-class expertise in laser sensor and camera imaging technology. They current supply a range of products tread reading products to retailers across the globe. MotaGoGo is their new service which offers customers a free tyre check service.

The ultimate aim of this exclusive partnership is to increase road safety and create more added value for our customers. A recent survey reported that over 1000 people per year in the UK are killed or seriously injured due to accidents from faulty tyres. In addition to this the punishment for driving with tyres under the legal limit is an immediate 3 points on your driving license and a £2,500 fine per tyre.

John Denton, Head of Sales and Marketing at Q-Park commented ‘We are proud to bring this industry first innovation to the parking market. We take our customers safety very seriously and this project is a perfect for our Corporate Social Responsibility ethos. The feedback that we have received so far has been very positive and we will look forward to ramping up the installations across the UK and Ireland’

James Nettleton, Director at Sigmavision Ltd said ‘This partnership with Q-Park is significant and could genuinely save lives of both Q-Park customers and other drivers on the roads. We strongly encourage all drivers at Q-Park Mailbox to download their tyre report and replace any tyres that are considered to be unsafe.’