26th October 2017
Two of the leading names in interiors have officially opened at the Mailbox today, launching a significant new homewares offering at Birmingham’s premier shopping and lifestyle destination.
Heal’s and MADE.COM are the headline brands at the new 20,000 sq ft Homewares section on Level 1 at the Mailbox – the ultimate destination for homewares in Birmingham.
For Heal’s, the home of design since 1810, this is its first opening in the Midlands in its 200 year history. As well as beautiful furniture, Heal’s is known for its lighting, decorative accessories, kitchenware and its careful edit of some of the world’s most iconic furniture and lifestyle brands, including Case and Tom Dixon.
MADE.COM was set up in 2010 in response to the standard ways of thinking, living and buying. Thoughtfully designed, timeless and versatile, MADE.COM’s collections are designed to outlive trends and evolve with the consumer’s changing style. MADE.COM designs for how people live today, bringing high-end lifestyle design to everyone at a fair price.
Marking the first showrooms in the Midlands for both Heal’s and MADE.COM, the brands will be joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept; Wesley Barrell; Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923; and The Design Quarter.
The Design Quarter will feature a design-led, curated collection of contemporary furniture, including Content by Conran and SITS, the innovative upholstered hand-made furniture brand.
The new Homewares at the Mailbox offering will complement existing names on Level
1, including Kitchen Gallery SieMatic, Castle Fine Art and Fine & Country. Lighting specialist iLite is also set to open in the Autumn and will feature brands such as Swarovski, Foscarini, Masiero, Diesel, Flos and Schonbek.
Commenting on the launch, Simon Samuels, Partner at Brockton Capital, joint owners of the Mailbox with Milligan, said: “We know that our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox is a must-visit destination for both aspirational and accessible brands. We’re delighted to officially open the doors today to two real interiors heavyweights in Heal’s and MADE.COM, alongside a host of other brands.”
Hamish Mansbridge, CEO at Heal’s said: “This is an incredibly exciting opportunity for Heal’s, giving us a new regional flagship store in the Midlands. This significant move shows the desire of local residents for beautiful, well-made pieces of furniture that will stand the test of time.
“Building on the success of our store at the Redbrick complex in Yorkshire, our Mailbox showroom offers the finest in furniture design from Heal’s, as well as internationally recognised designers and brands. The shop itself is a unique retail space that brings the best of our online offering to Birmingham.”
Annabel Kilner, Commercial Director at MADE.COM added, “Having seen great promise from the MADE.COM Birmingham pop up, we are delighted to open our showroom in the Mailbox. Birmingham is an important city for MADE.COM and we’re keen to see the impact the bigger location will have on sales.”
The arrival of Homewares at the Mailbox follows the recent opening of The Wedding Club, with a raft of new openings planned including Flint + Flint, iLite and Harvey Jones.
The Mailbox also launched its leading edge, smart technology solution last month, bringing a range of new and exciting services to deliver a whole new level of engagement. The new Mailbox app allows customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.
The Mailbox is home to Harvey Nichols’ 45,000 sq ft flagship store; fashion retailers including Paul Smith, BOSS, Tommy Hilfiger, Calvin Klein Underwear, Armani Collezioni, Daniel Footwear, L.K. Bennett and Gieves & Hawkes; Ribble Cycle’s first ever flagship showroom, in addition to Everyman Cinema, Castle Fine Art, Kitchen Gallery, Malmaison, AC Hotels and the Mailbox’s popular canalside bars and restaurants.