16th July 2015
New cutting edge store to open at the Mailbox on Friday 31st July 2015.
Harvey Nichols, the world’s leading luxury retailer, will open the doors to its stylish new store in Birmingham’s city centre, on Friday 31 July 2015.
The city continues to trail blaze, with Harvey Nichols’ new Birmingham store showcasing the brand’s new design concept, which is set to be the blueprint for future Harvey Nichols stores.
Stacey Cartwright, Group Chief Executive Officer of Harvey Nichols, said: “We are incredibly excited to announce our launch date of Friday 31 July from when Birmingham shoppers can expect an unrivalled experience in luxury retail. This is our first design concept store and we couldn’t have chosen a more exciting and innovative city to introduce this pioneering new retail experience.”
Set in the heart of the Mailbox, the new 45,000 square foot store was designed in collaboration with the retail design specialist, Virgile + Partners. The pioneering new concept introduces innovative ideas and ground breaking design to create a unique and imaginative translation of the Harvey Nichols brand. Harvey Nichols Birmingham will integrate digital technology and exceptional services to elevate the customer experience and transform the retail environment.
The store will showcase over 200 of the world’s most desirable brands across womenswear, menswear, beauty, food and wine, many of which will be exclusive to Harvey Nichols Birmingham. The exquisite edit of brands will be complemented by exceptional services throughout the store, including beauty rooms offering the very latest in beauty enhancing and relaxing treatments plus a highly trained Style Concierge team who will be on hand to offer expert advice on seasonal trends and styling tips across fashion and beauty.