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15th January 2019

Fifty Shades Of Fenty

Cult brand FENTY Beauty by Rihanna has launched a whole new range of makeup bag must-haves – including 50 concealers designed to suit all skin tones.

Available exclusively at Harvey Nichols Birmingham, the latest additions feature the impressive selection of Pro Filt’r Instant Retouch Concealers as well as ten new Pro Filt’r Soft Matte Long-wear Foundation shades and eight new Pro Filt’r Instant Retouch Setting Powders. There’s also a Precision Concealer Brush, Powder Puff Setting Brush and a Lil Precision Makeup Sponge Duo.

The Pro Filt’r Instant Retouch Concealers are creamy, long-wear and crease-proof with a soft matte finish that Rihanna describes as “the cure for bags, dark circles, hangovers, and bad decisions”. Each is made to complement rather than match its corresponding Pro Filt’r Foundation number.

The addition of ten new Pro Filt’r Foundation means there are now 50 boundary-breaking shades available.  This oil-free formula instantly smoothes for a pore-diffused, shine-free finish and easily builds for medium to full coverage.

The Pro Filt’r Instant Retouch Setting Powders give a lasting, photo-ready finish for all skin tones. This formula was created in eight translucent shades so that everyone can find one that works perfectly for them. Plus, there are all-new application tools to use with these products.

FENTY Beauty was launched after Rihanna noticed a lack of products that performed across all skin types and tones. She created her makeup line “so that women everywhere would be included.” Focussing on a wide range of traditionally hard-to-match skin tones, she has created formulas that work for all skin types. “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform.”

The FENTY Beauty by Rihanna Pro Filt’r Instant Retouch Concealers, Pro Filt’r Instant Retouch Setting Powders, an expanded range of Pro Filt’r Soft Matte Long-wear Foundation, Precision Concealer Brush, Powder Puff Setting Brush, and Lil Precision Makeup Sponge Duo are available exclusively from Harvey Nichols, The Mailbox, and online.

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