20th November 2017
HARVEY NICHOLS BIRMINGHAM EXCLUSIVELY PRESENTS A CURATED POP-UP SHOP IN COLLABORATION WITH TOO HOT LIMITED – NOVEMBER 23-DECEMBER 21
After its residency in London’s renowned Project 109, vintage clothing brand Too Hot Limited is travelling to the Midlands this month for an exclusive pop-up in Harvey Nichols Birmingham.
The capsule collection boasts some of fashion’s most iconic labels and will be available at the luxury Mailbox store for four weeks from Thursday November 23 until Thursday December 1 in a dedicated pop-up space in the menswear department.
Born out of a love for buying and selling vintage Stone Island, Too Hot Limited is the part-time passion turned full-time operation founded by Ollie Evans, who has built up an unrivalled archive of sought-after sportswear for guys in-the-know.
Celebrating Birmingham’s rich cultural heritage, the Too Hot Limited space will boast an exciting range of rare and lust-worthy retro designer and sportswear pieces that reflect the city’s football culture and Jungle and Garage musical influences from the early 90s. The result is a selection of clothes that have a deep cultural connection with a host of fashion rarities from streetwear heavyweights including Stone Island, CP Company, Naf Naf, Iceberg, Lacoste, Ellesse, Henri Lloyd, Moncler, Sergio Tacchini, and Fila.
“I wanted to launch the pop-up concept in Harvey Nichols as it really sets the benchmark for luxury menswear; our curated edit of vintage pieces will sit seamlessly in this setting,” explains Ollie. “Men’s vintage has vastly evolved in the last few years and having vintage designer pieces in Harvey Nichols feels like a fantastic step forward. We’ve worked closely with the team to curate a range of original sportswear pieces that reflect the brightly coloured designer obsessed sub-culture.”
Benn McGregor, Senior Menswear Buyer at Harvey Nichols, added: “Too Hot Limited source seminal, iconic brands from across the globe; they are quite literally the archaeologists of the fashion world. So with AW17 having one eye on the past and large references to the cult style tribes of yesteryear; it is a pleasure to be collaborating on this exciting concept. As a buyer and as a conscientious consumer it is so important to understand a brands roots and their cultural foundation, which I feel this project brings in abundance.”
For information, visit www.harveynichols.com.