3rd March 2015
Luxury cinema has arrived in the Midlands for the first time, with the opening of Everyman Cinema at the Mailbox last Friday. We sent Lisa O’Keeffe along to test out the signature seating, a gourmet Spielburger and Will Smith’s latest blockbuster, Focus.
Found in the canalside area, nestled between Bar Estilo and Tesco Express, the sleek entrance area sets the tone for the venue. Having arrived an hour before our film in order to sample some of the menu highlights, we were immediately greeted by a friendly staff member in the concierge area before being pointed in the direction of the bar.
There’s plenty of choice when it comes to drinks, whether you fancy a glass of wine, bottle of beer, a cocktail or a soft drink, though you won’t find large paper cups of Pepsi here. There’s an elegance to Everyman’s approach, which makes the entire outing feel like more of an experience than just a trip to the cinema, and the perfect setting for date night.
The food menu is simple, but varied enough to tempt anyone to grab a pre-show meal, with a focus on delivering classic cinema food with a gourmet twist. Having spotted amazing looking burgers coming out of the kitchen and wanting to avoid dreaded food envy, we both opted to try one of the signature ‘Spielburger’ dishes with a side of chips. For me, it was the house burger, with a choice of cheese and the option to add bacon for an additional 50p, which was a no-brainer. The boyfriend went for the ‘hot’ burger, which combined jalapenos and guacamole as an added extra. Other menu options include pizzas and hot dogs, with a classy Everyman touch.
Having arrived early, we chose to sit in the restaurant area, but you can also have your food, drinks and snacks delivered to your cinema seat – perfect for those short of time. As soon as we sat down with our order number, staff delivered cutlery and sauces to our table, and not long later our burgers arrived. Served on a cool plastic tray, the burgers looked amazing, and the taste did not disappoint. The house sauce is incredible, and the perfect accompaniment to the burger itself.
After devouring our burgers, which I cannot recommend enough, it was almost time to head in to the film. Despite being in screen 1, we headed downstairs to the smaller bar area adjacent to screen 3 and picked up another bottle of beer and a glass of white wine, as well as some chocolate malt balls to enjoy! Known for its rustle free snacks, there’s a great selection on offer, from classic popcorn to honey roasted cashews and olives.
Heading back upstairs to screen 1, we were led to our seats by a member of staff, which if you know anything about Everyman, you’ll know is pretty exciting! Predominantly filled with two-seater sofas, (there’s one three-seater, and a couple of singles too), complete with cushions, the trademark sofa seating is the perfect way to enjoy cinema. Despite being less tiered than standard multiplex venues, our back row view was perfect, and the theatre just oozed character and class.
With food and drinks being delivered to seats throughout the film, you might be wondering how much of a distraction this could be. Surprisingly it isn’t at all, the staff were stealth like managing to navigate even to the middle of rows without getting in the way, all whilst delivering service with a smile.
The film itself was fantastic, starring Will Smith and Margot Robbie as con artists. I won’t give too much away, but with some twists and perfect casting, it’s definitely worth a watch. Everyman Mailbox doesn’t disappoint with its technology either, with Sony 4K digital projectors and Dolby 7:1 sound, you get the comfort of being at home combined with a fantastic cinema experience.
With the lights remaining dimmed until after the end of the credits, a welcome change from the bright lights in some other cinemas, the experience from start to finish was as good as it gets. From fantastic service from the staff, to amazing food and the most comfortable cinema seating ever, we’re already planning our return visit and will be spreading the word far and wide.
Showing a wide range of national new releases, as well as a curated themed film programme and live events, Everyman Mailbox is set to become one of Birmingham’s most sought-after cinemas. You can buy tickets online, and memberships starting from £60 too, so if there’s one thing you do tonight, make sure it’s booking your visit to Everyman.
You can view all the current listings here, or visit www.everymancinema.com to find out more.
Pictures by Sam Bagnall and Lisa O’Keeffe