30th April 2014
Emporio Armani for men SS14 presents an array of modernistic styles. The inspiration came from Armani’s elaborate, self-assured imagination that signalled him to create a sci-fi interpreted collection. It took on similar attributes that women’s wear did what with the simplistic feel, traditional Armani cuts and flat colours which all correspond. However the SS14 menswear was far more body conscious with athleticism and a futuristic luxury esc.
The futuristic style featured perforated shoes, mosaic jumpers, origami-like collars and mesh tops which convey a sports lux theme perfect for the modernistic man.
Palettes are of an icy form, greys and blues being most prominent juxtaposed with a monochrome edge that modifies it even more to form an innovative style to the collection.
Sportswear staples were dominant including casual looks for the everyday man. Smart formal suits were replaced by casual knitwear under styled jackets; this creates a new ‘upper casual’ look for the professional but stylish man. Arrays of bright blues, teal and burgundy were mixed into the office looks to create more individuality for a man at work.
For the more image conscious male, simplistic accessories such as scarves and oversized bags accompany the garments to create a complete look for every occasion.
The collection conveys a playful theme that represents a modern male who is a professional, stylish individual. The Sci-fi era has arrived!