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30th April 2018


British cycle brand, Ribble Cycles, have further enhanced their customisation offer to now include CustomColour, their online custom paint configurator.

As well as offering unlimited custom spec options through their BikeBuilder platform, bike lovers can now select their desired colour scheme, choosing from a wide range of colour options for a unique fade (colour to colour), gradient (black to colour) or single colour finish. You can also control the colour of your Ribble logos and decals to compliment your design. Your bike. Your way. Your Colour.

This added level of customisation is available for launch across our best-selling carbon race bikes – the multi-award winning Aero 883 (disc and calliper), SL and R872 models.

The launch highlights Ribble’s commitment to offering complete customisation of their bikes to suit all riders at all levels to all budgets. Matt Lawson, Chief Digital Officer for Ribble Cycles, said: “Historically, Ribble were known for their custom, made to measure steel bikes, in which customers could choose their paint scheme. We still have some of the fun, quirky designs knocking around HQ! But customisation is something we’ve always prided ourselves on. We’ve always allowed customers to build their dream bikes, so bringing customisation of colour back was a no-brainer, allowing our Ribble riders to put their personality into their bikes too.”

All CustomColour designs available for only £299. CustomColour bikes will be ready within just 21 days from order (normal terms and conditions apply). Hand painted and hand-built here in the UK before being delivered direct to you.

To unleash your creativity and design your custom Ribble bike visit www.ribblecycles.co.uk/custom-colour, or drop into our Birmingham showroom located in the Mailbox to speak to our advisers. For more information on Ribble Cycles, please visit www.ribblecycles.co.uk.